News
News Update
Sign Age: Everyone’s Talking 4K

4K is all the rage in the AV market, but the technology hasn’t been deployed everywhere just yet. We look at some likely candidates for early adoption of 4K digital signage, as well as...
By Shonan Noronha, EdD

Published April 2014 |
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Signage Gets Personal

Sound & Communications’ resident digital signage expert breaks down this year’s Digital Signage Expo, including a detailed look at retail market applications, user interactivity and the integration of mobile technology.
By Shonan Noronha, EdD

Published April 2014 |
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Sign Age: Tuning In

How high-quality audio can enhance digital signage and mobile devices can be used for maximum audio engagement.
By Shonan Noronha, EdD

Published March 2014 |
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Sign Age

Travel centers and rest stops are going interactive.
By Shonan Noronha, EdD

Published February 2014 |
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Moving On Up

Learn about all that DSE has to offer Sound & Communications readers this year.
By Kate Blessing

Published January 2014 |
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Adapting Content For Digital Signage

Content is arguably the most important element of any digital signage deployment. Yours should be a natural extension of your brand, culture and environment.
By Rich Daugherty

Published January 2014 |
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Sign Age

Embrace the new. Take a look at the opportunities this year’s trends and general growth forecasts may produce.
By Shonan Noronha, EdD

Published January 2014 |
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What You're Afraid To Ask

All of us have looked at a project or technology and said, “How difficult can that really be?” And then we experience all manner of frustrations, boldly embrace a few colorful...
By Mike White, CTS, & Robert White, CTS

Published December 2013 |
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Sign Age: Game Changers

Technologies including IPTV, integration of DS, mobile and point-of-sale systems, are changing the game experience for fans at arenas, stadiums and ballparks.
By Shonan Noronha, EdD

Published November 2013 |
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Sign Age: Catering To Clients

New eateries are prime candidates for digital signage if the owners can be convinced that the benefits will offset their investment.
By Shonan Noronha, EdD

Published October 2013 |
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Sign Age: Where Have All The Players Gone?

There is a definite trend toward players embedded in other devices and content distribution to web- and app-enabled displays.
By Shonan Noronha, EdD

Published September 2013 |
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Sign Age: Out In The Open

Taking a look at the outdoor displays shown at InfoComm 2013.
By Shonan Noronha, EdD

Published August 2013 |
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Customer-Centric InfoComm Show

Attendees at this year's InfoComm had nimble fingers on mobile devices, a thirst for instant information and a nose for hunting down practical solutions.
By Shonan Noronha, EdD

Published August 2013 |
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Sign Age: Stimulating Emotional Responses

Flagship showrooms and retail outlets are integrating digital media into store décor to highlight individual products and convey their branding message.
By Shonan Noronha, EdD

Published July 2013 |
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Turnkey
Sign Age: Turnkey Solutions

The growth of digital signage is generating disruptive activity in this AV-IT market segment.
By Shonan Noronha, EdD

Published June 2013 |
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Immersive
Immersive Displays

Digital signage is still an emerging field, and there are waves upon waves of new products and services appearing on many different fronts.
By Dave McFarland

Published May 2013 |
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Unique
Creating Unique Displays

The latest projection technologies are helping a growing number of DS teams break out of the proverbial "box" and sculpt displays of unusual shapes and create interactive content for large surfaces.
By Shonan Noronha, EdD

Published May 2013 |
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Dynamic Signage
DSE: Technologies Commanded The Tradeshow Floor

As the challenges of technologies are met, and sophistication of media capability is realized and expands, a "culture of content" is emerging.
By Lyle Bunn & Robert White

Published April 2013 |
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Dynamic Signage
Sign Age: Dynamic Content

Video is dynamic and has proven to engage viewers and move them feel good about the brand, get more information or make a purchase.
By Shonan Noronha, EdD

Published April 2013 |
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Dynamic Signage
Sign Age: Customer Buy-In

Determining who "the customer" is on a digital signage project may be more difficult than getting customer buy-in.
By Shonan Noronha, EdD

Published March 2013 |
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Dynamic Signage
ROI Analysis For Dynamic Signage

Analytics for investment validation/decision-making and optimization of digital signage media are playing a key role.
By Lyle Bunn

Published February 2013 |
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DSE 2013
'Innovation Inspires' At DSE 2013
10th anniversary show will be 'bigger and better,' with more interactive technologies, videowalls, mobile integration, small displays and transparent LCDs.
By Kate Blessing

Published February 2013 |
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Digital Signage Expo 2013
Digital Signage Expo 2013
New Product Spotlight

Social media, multichannel message integration, mobile interactivity and Augmented Reality are all part of the emerging omni-channel digital signage ecology that will gain...
Compiled by Kate Blessing

Published February 2013 |
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Hyper-Localization
Sign Age: Hyper-Localization

Signage systems for the travel and transportation industries have evolved, making interactivity and wireless access to up-to-date information essential.
By Shonan Noronha, EdD

Published February 2013 |
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What's Trending?
Sign Age: What's Trending?

Social media, multichannel message integration, mobile interactivity and Augmented Reality are all part of the emerging omni-channel digital signage ecology that will gain...
By Shonan Noronha, EdD

Published January 2013 |
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Call It A Good Year
Sign Age: Call It A Good Year

In a year marked by corporate consolidations in commercial AV, digital signage innovations addressed important commercial and consumer needs, spurred growth in new areas and created fresh business opportunities. Several developments...
By Shonan Noronha, EdD

Published December 2012 |
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Signing Big With The Videowall
Signing Big With The Videowall

Although the use of single monitor systems is well established, many organizations are starting to deploy multi-monitor systems. Whether configured as a tiled matrix or...
By Jeff Greenberg

Published December 2012 |
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Team Players
Sign Age: Team Players

Signage and AV integration in a stadium, arena or ballpark is a "team sport." And IT expertise is critical to success—whether you're trying to score signage, scoreboard, club/lounge AV or even IPTV contracts.
By Shonan Noronha, EdD

Published November 2012 |
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Digital Hospitality
Digital Hospitality

As part of a $5 million renovation The Hawaii Prince Hotel Waikiki and Golf Club deployed extensive DS technology.
By Shonan Noronha, EdD

Published October 2012 |
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Screen Placement
Screen Placement

It takes more than determining the ideal viewing angle to find the right spot for digital signs.
By Shonan Noronha, EdD

Published October 2012 |
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Hard Nut To Crack
A Hard Nut To Crack

Truly engaging content can do a lot more than capture eyeballs and it's no surprise then, that retail is the fastest growing segment of the digital signage market. However, commercial AV integrators have been slow to jump on the retail signage bandwagon.
By Shonan Noronha, EdD

Published September 2012 |
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On View At InfoComm
On View At InfoComm

Key information about business trends, advanced display technologies, emerging signage applications, content management, back-end integrations and other timely topics.
By Shonan Noronha, EdD

Published August 2012 |
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There's A Training Coming
There's A Training Coming

Digital signage is a fast growing area, and sales and technical teams need to be informed on the business aspects and practical knowledge.
By Shonan Noronha, EdD

Published July 2012 |
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Inspired Design
Inspired Design

The best digital technology can be used not only to attract attention but also to encourage viewers to participate in a media experience.
By Shonan Noronha, EdD

Published June 2012 |
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Different Strokes
Different Strokes

Communication objectives and budget are the main drivers
in the selection of key college signage components.
By Shonan Noronha, EdD

Published May 2012 |
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Listening Is Mission Critcal
Listening Is Mission Critical

House of Worship facilities report interest in deploying digital signage, but it is imperative to first understand what the objectives are for the solutions.
By Shonan Noronha, EdD
Published April 2012 |
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An Engaging Show
An Engaging Show

This year’s DSE centered on the convergence of DS with mobile and interactive technologies, and solutions-oriented approaches.
By Shonan Noronha, EdD

Published April 2012 |
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Digital Signage Expo 2012 New Product
Digital Signage Expo 2012 New Product

Entertainment outlets competing for tourist and customer attention are deploying large, interactive displays and thus all the components must be of superb quality.
By Amanda O'Mahony

Published April 2012 |
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Quality Makes a Big Difference
Quality Makes A Big Difference

Entertainment outlets competing for tourist and customer attention are deploying large, interactive displays and thus all the components must be of superb quality.
By Shonan Noronha, EdD

Published March 2012 |
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Betting On Digital Signage
Betting On Digital Signage

A preview of Digital Signage Expo: The growth is just beginning for digital signage, which continues to expand to nearly every sector in the market.
By Amanda O'Mahony

Published February 2012 |
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Going Digital
Going Digital In Public Spaces

Organizations are securing private and public funding to implement these "green" initiatives, and are realizing the many benefits of digital signage.
By Shonan Noronha, EdD

Published February 2012 |
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Creating Value
Creating Value

Digital signage is being advanced with the latest tools in the industry, but creating a sustainable profit center calls for more than simple integration.
By Shonan Noronha, EdD

Published January 2012 |
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Checking IT Twice
Checking IT Twice

Digital signage analysts predict 2012 to be a year of growth, not only in the consumer market, but moving into the commercial sector as well...
By Shonan Noronha, EdD

Published December 2011 |
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Teaming UP
Teaming Up

Many stadiums have made a commitment to digital signage deployment as part of an overall plan to upgrade their video replay control room to HD capability...
By Shonan Noronha, EdD

Published November 2011 |
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Strength
Strength

Research shows that 80% to 90% of the displays shipped through US commercial channels are actually consumer TVs...
By Shonan Noronha, EdD

Published October 2011 |
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Beyond Wayfinding
Beyond Wayfinding

Using a variety of mobile technologies, entertainment venues are expanding and enriching visitors’ experiences with digital signage..
By Shonan Noronha, EdD

Published September 2011 |
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Development
Business Development

As the economy grows stronger, business owners are questioning what business development really means and how best to implement that for their company.
By David McNutt

Published September 2011 |
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Big Show Business
Big Show Business

Attending a trade show like InfoComm provides a stronger sense of what’s really going on in the industry. This year, digital signage had a major and revealing presence.
By Shonan Noronha, EdD

Published August 2011 |
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Getting Close
Getting Close
The selection of appropriate digital signage in conjunction with localization and target marketing are essential to retail success.
By Shonan Noronha, EdD

Published July 2011 |
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Targeting Detail Signage in Retail
Digital signage displays and controllers have become more affordable for retail owners and easier to use than ever before for the consumer – without sacrificing quality or features.
By Jeff Hastings

Published July 2011 |
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Digital Signage in Healthcare
In collaboration with systems integrator Sensory Environment Design, Amplatz Children's Hospital in Minneapolis used digital signage to lend personality to an otherwise anxiety-inducing setting.
By Shonan Noronha, EdD

Published July 2011 |
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The Show Must Go On
The Show Must Go On
Whether the main attraction is a standup comic, a blues band or Hollywood's latest blockbuster, digital signage is an important part of the package at entertainment venues around the country.
By Shonan Noronha, EdD

Published June 2011 |
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Building Dynamic Solutions
Digital signage deployments at academic institutions are on the increase and are expected to grow significantly over the next few years. Many signage projects are part of an overall AV system in new construction or an expansion of technology in existing...
By Shonan Noronha, EdD

Published May 2011 |
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Vibrant Signs Of Growth
Digital Signage Expo 2011 was a resounding success due to the insights, vision and new directions offered by presenters, as well as the opportunities provided for learning and networking.
By Shonan Noronha, EdD

Published April 2011 |
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Spread The Word
Digital signage for the house of worship (HOW) market is an application that provides opportunities uniquely suited to systems integrators because it is frequently seen as one part of a larger AV solution.
By Shonan Noronha, EdD

Published April 2011 |
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Wonder Walls
Design and deployment of the new generation of cost-effective, reliable and easily manageable videowalls can provide a window into this growing digital signage market segment for integrators willing to think big.
By Shonan Noronha, EdD

Published March 2011 |
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On The Move
New digital signs at airports, train stations, bus shelters and on moving vehicles are catching the a...

Published February 2011

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A New Look
New and improved display technologies shown at tradeshows or in private demos during the last few months embody some real improvements in...

Published January 2011

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High Resolutions
It’s traditional at this time of year to think about goals and aspirations for the New Year, and reflect upon important areas in our lives that could stand some improvement...

Published December 2010

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Stadium dynamics
Thousands of HD screens have been installed at stadiums across the United States this year. Until recently, only LED scoreboards, videowalls and large flat panels in...

Published November 2010

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Fresh menu board selections
The market for digital menu boards is expanding rapidly as managers across all sectors of the food service industry recognize their value. Quick-serve restaurants have been on the fast...

Published October 2010

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Winning Recognition
Industry awards offer recipients recognition among colleagues,
as well as far-reaching publicity. They have also been known to...

Published August 2010

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Focusing on three Cs
School districts across the country are using digital signage to enhance communications with multiple constituencies. Going beyond disseminating...

Published July 2010

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Scene in vegas
Being in Las Vegas is like living inside a digital sign. From the giant LED billboards adorning every hotel and casino to the hawkers on the street wearing...

Published June 2010

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Smooth video play
The choice of media player for a digital signage network may appear to be relatively straightforward, but there are several factors to consider for smooth delivery of HD video or rich media content.

Published May 2010

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Opportunites for AV Pros
AV professionals who fail to educate themselves on the fast-growing digital signage industry are missing the opportunity...

Published May 2010

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Dazzling visions
Digital Signage Expo 2010 showed every sign that this market is ready for prime time...

Published April 2010

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Build your Industry
In less than a decade, digital signage (DS) has grown from a small vertical AV/IT application to a successful market spanning several industries.

Published April 2010

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Mobile interactivity

Interactive mobile signage deployments are on the rise as advertising agencies and marketers continue to look for compelling new ways to engage...

Published March 2010

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Monetize a network

Advertising generates more than 90% of the cashflow associated with digital signage systems, far outstripping total outlays for hardware, software and integration services.

Published February 2010

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Staying In Touch
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Interactive digital signage is poised for rapid growth as touch technologies become scalable and companies discover the value of engaging viewerswith customized content.

Published January 2010

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Engagement Will Drive Growth

Digital signage (DS) will continue to grow in 2010, but only cost-effective, engaging applications are likely to offer sustainable profit opportunities.

Published December 2009

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Deploying DS for sports venues

The integration of a digital signage solution in a sports venue is similar to installing an AV system at any large entertainment space, but there are some key differences.

Published November 2009

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Hospital installations

Digital signage is enabling hospitals, clinics and other healthcare facilities to promote new programs and services, right where viewers are focused on health issues.

Published October 2009

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Using Money From Uncle Sam

Your customers might be convinced that digital signage would further their organization’s objectives but think that they don’t have the budget or funding for it.

Published September 2009

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We're back! Aren't We?

OIt takes considerable time and resources to help customers design and deploy an effective digital signage network.

Published August 2009

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Real opportunity Indicators

Tight client budgets and volatile costs have made it more difficult to integrate digital signage systems profitably.

Published July 2009

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