Signagelive, a cloud-based digital signage platform, and Quividi, an Audience & Campaign Intelligence platform for DOOH and Digital Signage, have announced the integration of their platforms. This integration will enable any DOOH and Digital Signage networks running Signagelive and Quividi to test, measure, optimize and deliver data-driven content to best engage and convert audiences.
The combined solution provides marketers with a detailed level of Audience & Campaign Intelligence. Users can get very fine analytics on the exact audience dynamics for each content play, and they can also run HTML5 campaigns that instantly react to the actual audience currently watching the screen.
For all content, Quividi determines, in real-time, the number of viewers (broken down by age and gender), as well as their mood, attention time and facial attributes. This data is accessible in VidiCenter, Quividi’s data platform with built-in analytics dashboards and charts. Advertisers get private access to their campaign audience report with rich insights on their real impact.
With this partnership, Signagelive and Quividi are further supporting the evolution of their customers’ communication and strategies towards data-driven and automated DOOH and Digital Signage systems.