Gary Bailer is Director of Product Planning and Marketing, Pro AV Products, for Sharp Imaging and Information Company of America (SIICA, siica.sharpusa.com), the B2B sales and marketing entity within Sharp Electronics Corp. in Mahwah NJ. Bailer directs the product lifecycle of SIICA’s Professional Display product lines, and works closely with the factories to direct the product planning of future products based on the needs of the US customer and sales channel partners.