Avid announced a strategic purchasing agreement with Diversified, through which Diversified has been named an Avid global partner. Diversified’s media, corporate, government, higher-education and house-of-worship (HoW) clients in all geographies, excluding China, can now count on a single source for the Avid tools and solutions they need.
“For more than 25 years, Diversified has recommended, rolled out, and supported Avid tools and solutions for numerous broadcast and post-production users,” Kevin Collins, President, Diversified, said. “We’re now building on that success to bring the entire Avid portfolio to clients of all types. We serve the world’s top enterprise, sports, media and OTT organizations, each with a sophisticated vision for their media environments no matter what they’re trying to deliver, from prime-time TV shows, game highlights on a stadium jumbotron or video training a legion of employees. In all of these cases and more, our new agreement with Avid makes it possible for clients to rely on Diversified for the best of all available tools and solutions.”
“High-quality content creation and management is business-critical across media and, increasingly, in many other sectors such as large corporations, ad agencies and government for marketing, advertising, training and other needs,” Tom Cordiner, Chief Revenue Officer, Avid, added. “Diversified has proven its deep expertise and we’re excited to expand this partner’s access to Avid’s entire product offering.”
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