Audio specialist Sennheiser has taken a majority shareholding in Dear Reality GmbH as of July 1. Dear Reality, which specializes in spatial audio algorithms and VR/AR audio software, will continue to operate as a separate company based in Düsseldorf, Germany. Uwe Cremering, who is responsible for AMBEO Immersive Audio at Sennheiser, will support the company as a third CEO alongside founders Achim Fell and Christian Sander.
“For us, 3D audio is the future,” Co-CEO, Dr. Andreas Sennheiser, said. “With AMBEO, Sennheiser is active in all areas of immersive audio production, from the initial recording to mixing and processing and, finally, reproduction. Audio software is an important building block in this production chain, especially as regards VR/AR applications.”
“We have been working closely with Sennheiser as an investor and partner for the past one and a half years, and we are excited to now become a part of the Sennheiser family,” Dear Reality Founders, Achim Fell and Christian Sander, added. “3D audio software has an ever-increasing importance in audio production. Together, we will expand our innovative, professional end-to-end workflows—and develop new ones.”