NAB President and CEO Gordon Smith issued a letter to the NAB Show community providing an update about plans for NAB Show activities in 2020. In the letter, Smith announced that rather than rescheduling NAB Show for later this year, NAB would be unveiling a new digital offering called NAB Show Express, and enhancing the New York later this year.
Smith’s letter stated:
“At the National Association of Broadcasters, we believe it is our responsibility to help stop the spread of COVID-19, and put the health and safety of our show community first. In the week since announcing that we will not move forward with the NAB Show in April, the landscape has continued to shift dramatically with major sports leagues, school districts, and other businesses around the country suspending operations. The governor of Nevada has also made the decision to close all nonessential business operations in the state. National authorities are imploring Americans to telework wherever possible.
While we recognize that much of our show community is focused on other issues at the moment, we have heard from many of you over the last week who are eager for an update on our plans. For that reason, we wanted to convey now that, in light of the current circumstances, it is impossible to hold a rescheduled 2020 NAB Show this year. We will instead proceed with a two-pronged approach to deliver as much value as possible under these circumstances to our exhibitors, partners, and the broadcast industry as a whole.
First, we are exploring a number of ways to bring the industry together online, both in the short and long term. We know from many years of serving the community with face-to-face events, that connectivity is vital to the health and success of the industry. That’s why we are excited to announce NAB Show Express, targeted to launch in April 2020. This digital experience will provide a conduit for our exhibitors to share product information, announcements and demos, as well as deliver educational content from the original selection of programming slated for the live show in Las Vegas, and create opportunities for the community to interact virtually—all of which adds up to something that brings the NAB Show community together in a new way.
Second, we will be enhancing NAB Show New York with new programs, partners, and experiences. We have already had numerous conversations with show partners about expanding their participation, and have heard from numerous exhibitors interested in enhancing their presence at this fall’s show. NAB Show New York represents the best opportunity for companies to announce and showcase their latest innovations and comes at a perfect time for the industry to gather face-to-face to restart, refocus, and reengage as we move forward together.”
The organization also announced that it’s already planning for its 2021 event, which will be set from April 11-14 in Las Vegas NV. To read the full letter from Smith, click here.