Questex has announced that the Digital Signage Expo (DSE) will take place March 21 to 23, 2022, in Las Vegas NV at the Las Vegas Convention Center. In support of Questex’s strategy to expand the DSE concept and end-user audience, the conference and expo will take place concurrently with the Bar & Restaurant Expo (formerly Nightclub & Bar Show).
Questex Acquired Assets
Questex acquired the assets of DSE early this year. Questex will build on its legacy as an event and digital platform for the digital-signage industry, showcasing innovations in technology, market applications and creative educational content. Questex will combine its capabilities and experience as a prominent information-and-events company focused on the experience economy with input from industry members, including past sponsors, exhibitors and attendees. The company plans to deliver an updated, renewed event going forward.
DSE also builds on Questex’s other audiences and platforms in hotels, hospitality, travel, healthcare, entertainment, education, sensors and communications technology—all of them key end-user markets for digital solutions and experiences.
Bringing Suppliers, Solution Providers Together
“Our research shows that the industry strongly desires an event that brings digital-signage suppliers and solution providers together with designers, buyers and stakeholders in a wide range of adjacent and vertical markets,” Marian Sandberg, VP and Market Leader, DSE. “The conference program will be designed to attract and engage a broader audience, focused on innovative applications and outcomes, while the exhibitor list will expand beyond digital-signage-equipment providers to those who use digital technology to design and implement experiences that attract, inform, educate and entertain.”
Sandberg continued, “Our goal is to design an event that becomes the foundation for a digital community platform and calendar of events that encompass the interests and goals of a broad community interested in how digital-media technology can enhance lives and experiences in the physical world.”
Relaunching The Event
Questex will be drawing from the expertise of a veteran of the digital-signage industry, Brad Gleeson, Co-Founder and Managing Partner of TargetPath, to relaunch the event. Gleeson is a veteran of the technology-based business-startup world, and he has had a distinguished career establishing effective go-to-market strategies. He was Founder of Digital Signage Magazine, the DIGI awards, the first digital-signage trade show (now DSE) and other initiatives that helped build the foundation of the digital-signage industry.
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