While Digital Signage Expo (DSE) 2018 did not set an all-time attendance record this year, it did deliver the highest buyer attendance percentage in its 15-show history, with 93.3 percent of total attendance composed of end users, system integrators and advertising/brand executives, according to the company. End-users accounted for nearly 45 percent of the audience, which was a higher percentage than 2017, DSE stated in a release, and international attendees were 17.5 percent of the overall attendance, coming from 60 countries.
The show verified that attendance was 4,032 and on par with DSE’s attendance performance over the past five years, with one exception: 2017. In 2017, DSE co-located with three other events (GlobalShop, Cinamacon and Pizza Marketplace), which gave the trade show a significant one-year attendance boost.