InfoComm 2021 will host D=SIGN, the digital-signage conference, as two half-day programs on October 26 and 27 at the Orange County Convention Center (OCCC) in Orlando FL. Produced in partnership with the Digital Signage Federation (DSF), the conference will explore the solutions, innovations and big ideas around digital signage.
Digital signage is poised for strong revenue growth, with a forecast of $32 billion this year, increasing to $44.7 billion in 2026, according to AVIXA’s new 2021 Industry Outlook and Trends Analysis (IOTA). The signage market had strength going into the pandemic, as display prices encouraged proliferation. That remained as pent-up demand, which will propel the solution area as the economy recovers.
Rich Education Content
“AVIXA and the Digital Signage Federation began collaborating in 2020 to produce rich education content around digital signage, which kicked off with the virtual D=SIGN conference last December,” Brian Gorg, Executive Director of the DSF, said. “We’re thrilled to host an in-person program this year for people to learn, network and share ideas during the exciting week of InfoComm 2021.”
At D=SIGN, Laura Davis-Taylor from InReality and Jeffrey Weitzman from Navori will present a session entitled, “Selecting the Right Technologies to Get the Metrics That Matter.” They will explore how different types of sensors can provide useful data for creating highly contextual content experiences that help increase the effectiveness of your messaging strategy.
In addition, Rich Ventura from Sony, Nim Halfon of Quividi and Beth Warren of CRI will present a session entitled, “Smart Content: How to Use AI, Machine Learning, Sensors & More to Trigger Content Changes.” They will discuss how retailers are leveraging the power of artificial intelligence (AI) and machine learning (ML) to analyze data—point of sale (POS), inventory management, weather and demographic information—to generate playlists of content that can drive sales.
Connected To The Cloud
In another session, “Why Every Digital Sign Should be Connected to the Cloud for Remote Management,” Linda Hofflander from Skykit and Alex Epshteyn from Zignage will discuss the importance of remote employees being able to access and maintain their content management system (CMS) graphical user interface (GUI) from anywhere in the world.
The conference will also feature a panel discussion, entitled “Tips for Deciding Between Video Walls, LED & Projection,” featuring experts from Legrand, Peerless-AV, Snap and Install.
In addition, another panel discussion, “Security & Privacy – What it Means for Your Digital Signage Network,” will explore how liability and risk influence key decisions as it relates to how the network is configured and hardware is selected.
On Tuesday, October 26, Dave Haynes, an industry writer and consultant, will host the Sixteen:Nine Mixer from 5:30pm to 7:30pm in the Valencia pre-function area at the OCCC.
Learn more about D=SIGN and InfoComm 2021, as well as register to attend, at www.infocommshow.org.
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