Philips Professional Display Solutions has launched a new visual identity for North America and is rebranding as PPDS. The PPDS brand supersedes the existing Philips Professional Display Solutions identity. All displays will continue to be Philips branded.
Anticipating further growth for PPDS in North America, which will include entry into new markets and the availability of new solutions, the company has also launched a new website, logo and tagline (“Powering Evolution”) related to its rebranding. PPDS can now be found online at www.ppds.com.
As part of its updated brand strategy, PPDS is accelerating its core strategic business streams to provide more value to the AV channel and its customers. These include:
- Delivering more advanced, innovative and timely total solutions, rather than just displays, and harnessing its growing third-party partnership network.
- Facilitating access to global markets for customers, with a full, worldwide product and solution portfolio backed by a one-stop approach and a single point of contact, regardless of location or geographical reach.
- Driving and supporting environmental consciousness and sustainability in the industry, and to reducing unnecessary waste, whether it’s paper-based or electrical, both internally and for customers.
“Our new strategic direction focuses on total solutions, global presence and sustainability,” Chris Colpaert, General Manager for EMEA, Asia Pacific and North America at PPDS, said. “And this important strategic redirection is the right moment to give our organization a new identity: PPDS. With a strong financial position and firm foundations as a part of TPV—the world’s largest manufacturer of monitors and a leading provider of display solutions—our ongoing investment in our people and our manufacturing facilities, as well as the proven quality delivered by our Philips-branded professional displays, this is the next bright step for our organization.”
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