Sennheiser has revealed plans increase its focus on its Professional division and is seeking an investment partner to strengthen its market position in consumer electronics. Through these strategies, the company intends to build greater independence for its business units.
“In our Professional and Consumer Divisions, we have four Business Units in total: Pro Audio, Business Communications, Neumann and Consumer Electronics. In all of these areas, we see great potential for growth. At the same time, they are characterized by different customer groups, customer requirements, product life cycles and market dynamics,” Andreas Sennheiser, Co-CEO of Sennheiser, said.
A partnership for the consumer business enables Sennheiser to place its focus and resources on strengthening its Pro Audio, Business Communications and Neumann business units.
“Whether in the studio, concert hall, conference room or auditorium – in the Pro world, Sennheiser stands for a superior audio experience, the highest reliability and the best customer understanding,” says Andreas Sennheiser. Here, the audio specialist plans to independently invest in its sound competence as well as in its market presence and visibility. This will enable the company to continue to grow at an above-average rate and to expand its strong position in the global market. The business communications market in particular offers significant opportunities for growth that Sennheiser intends to capture.”
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