Shure is strengthening its focus on software solutions through a strategic investment in Finnish software company Ab Wavemark Oy. Known for its software solutions for theater, broadcast and content-streaming applications, Wavemark has recently expanded its software portfolio into streaming applications.
Included in Wavemark’s portfolio is Wavetool, a monitoring and listening solution that has been used in conjunction with several theater applications using Shure systems. Shure’s software offerings provide customers with a variety of different solutions for audio management.
“This move reinforces our commitment to the evolving needs of the pro audio and events industries,” Brian Woodland, VP, Global Business Development, Shure, said. “Both Shure and Wavemark have established strong relationships in the industry by understanding user workflows. Leveraging this mutual success, we will further support the growth in wireless system scale and complexity, help customers navigate the challenges of congested RF spectrum, while enabling advanced remote control, monitoring and system-management tools.”
“We are very proud of this collaborative approach with Shure,” Timo Liski, Commercial Director at Wavemark, said. “The ability to share ideas and leverage synergies around software will be beneficial to customers in the audio industry.”
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